Fake profiles, bots & scams
Inauthentic accounts, misleading profiles, and scams undermine trust before a conversation even starts.
Trust-first online dating
Online dating shouldn’t feel rigged.
Today's Date is building a verification-first dating platform around real people, transparent compatibility, user-defined preferences, and a better path from digital match to real-world connection.
Verified people. Transparent compatibility. Your filters. Your choice.
Early-stage platform · Active product development · Preparing for formal market validation
Verification first
Trust starts before matching—not after something goes wrong.
Experience concept•••
Verification first
Alex, 34
4.2 miSignature Chemistry Score
Why this match?
Built to move offline
The product is designed around meaningful matches and real-world date intent.
The problem is not theoretical.Pew Research Center's 2022 U.S. survey documents persistent trust and safety friction in online dating.
Source: Pew Research Center, Feb. 2023 · Category context only.
Source: Pew Research Center, Feb. 2023 · Category context only.
52%of online dating users said they had encountered someone they thought was trying to scam them.
48%reported at least one of four unwanted behaviors measured by Pew.
35%of online dating users said they had paid to use a dating site, app, or extra feature.
The human problem
A profile is a starting point. The point is the person.
Online dating can make people feel like inventory. Today's Date is being designed to bring confidence and context back into the first step.
The category problem
Dating Apps Have an Incentive Problem
Dating platforms face a basic tension: their businesses benefit from engagement and retention, while users ultimately want to find someone worth leaving the app for.
Opaque matching & limited control
Many dating apps surface matches through recommendation systems users have limited visibility into or control over. Why a particular person is being shown can be difficult to understand.
Asymmetric attention
Some people receive too much low-relevance inbound attention. Others struggle to surface at all.
Good matches get buried
High-volume feeds can push genuinely relevant matches out of view before users act on them.
Dating should lead to dates.
That sounds obvious. The product should make it easier to get there.
What we're building
Put the User Back in Control
Today's Date is built around a simple idea: the person using the app should have more say in who they see, why they see them, and what happens next.
Start with real people.
The platform is being designed to require verification before users can access the matching experience.
Your preferences count.
Users can filter across a broad range of criteria. If something matters to you, you should be able to filter for it.
Relevance over reach.
The Signature Chemistry Score is intended to surface compatible matches rather than purchased visibility.
Know why you’re seeing someone.
Users should be able to understand the major reasons a match is relevant.
Favorites, with a purpose.
A good match shouldn’t disappear just because the feed kept moving.
Tools, not visibility.
Paid features are intended to add useful tools, convenience, and an ad-free experience—not preferential match placement.
The platform works for the user. Not the other way around.
Compatibility with context
The Signature Chemistry Score
Today's Date uses a proprietary compatibility framework to identify and prioritize relevant matches.
Transparent to the user. Proprietary underneath.
ProprietaryThe methodology stays private.
ExplainableUsers can understand the major reasons a match is surfaced without seeing the scoring system itself.
Compatibility drives relevancePurchased visibility does not determine match relevance.
Built for both sidesThe approach is intended to help people managing heavy inbound attention surface stronger candidates while giving compatible, less visible users a fair opportunity to be seen.
The user journey
From match to meeting.
A clear progression from digital relevance to real-world connection. Planning and discovery are future-state product directions.
Match
Compatible users are surfaced and prioritized.
Connect
Users message and engage at their own pace.
Plan Planned
Date tools are intended to move a conversation toward a concrete plan.
Discover Planned
Local discovery could surface date ideas, venues, and experiences.
Meet
The real-world date.
The real-world outcome
The match matters because the meeting does.
Future date-planning and local discovery layers are intended to reduce friction between digital chemistry and a real plan, while keeping the experience grounded in the world outside the app.
Beyond the match · Planned direction
The Relationship Doesn't End Our Value
Dating platforms can lose relevance once two people begin a relationship. Today's Date intends to keep creating value beyond the match.
Keep finding places to go.
Date ideas, venues, and experiences can remain useful after users begin seeing someone.
Meet people in the moment.
Restaurants, venues, events, and experience providers could reach users as they decide where to go and what to do.
Useful after the search.
Planned discovery, date tools, experiences, and partner offers could extend utility beyond active partner search.
We succeed when users succeed.
Business model · Intended
How Today's Date Makes Money
Several planned revenue surfaces. None of them influence who gets matched with whom.
Free to start. More tools if you want them.
The intended free membership includes verification, basic matching, and a usable core experience supported by advertising.
You shouldn't have to pay us to be dateable.
A Premium subscription is intended to remove ads and add tools, functionality, and convenience. It does not buy better match placement.
Premium buys better tools. Not better visibility.
Useful when a date becomes a plan.
Future revenue could come from local advertising, reservations and commerce, events and experiences, referrals, and partner offers.
Reach with a reason.
Potential revenue includes national advertising, sponsorships, strategic partnerships, and brand activations.
Advertising and sponsorships do not influence match ranking.
Matching stays independent of monetization. Nobody pays to become a better match.
Founder learning
Build density, then expand.
We've already built and tested an MVP, and learned one of the hardest lessons in dating platforms: even a strong product can't be meaningfully tested without enough relevant users in the same market. Local density matters.
Our current launch strategy is built around establishing density deliberately in priority markets before expanding, with a high-level mix of paid acquisition, creator and social partnerships, referrals, field activation, and local business development.
Company
A founding team built across product, technology, business, and audience engagement.
Today's Date, Inc. is founder-led and preparing for formal market validation. The team is preparing to work with specialized partners across launch, growth, trust and safety, and operations as the platform moves toward formal market validation.
Kim Strauss
Audience engagement, brand positioning, and user experience strategy.
Jordan Bennett
Engagement strategy, platform culture, user interaction, and retention.
Michael Fagan
Financial strategy, capital allocation, entrepreneurship, and operational scalability.
Robert Pruett
Product architecture, compatibility model, systems design, and execution.
Investors & strategic partners
We’re building the company around the product — not just the app.
We're opening conversations with people who can help build a deliberate launch and a stronger platform: capital and strategic investors, national marketing and paid growth teams, creators, trust and safety specialists, venues, and brand partners.
Early-stage / pre-revenue · Active development · Preparing for formal market validation
Capital & strategic investorsPartners aligned with trust-first consumer platforms, marketplaces, and scalable category creation.
National marketing & launchBrand strategy, app-growth execution, analytics, attribution, and priority-market activation.
Creators & communitiesCredible audience partners who can help build awareness without sanding down the brand’s personality.
Trust & safetySpecialists focused on user confidence and responsible platform development.
Venues & local commerceFuture partners in date discovery, experiences, offers, and real-world plans.
Strategic brand partnersBrands that can contribute useful experiences without influencing who gets matched.
Real people. Stronger matches. Real dates.
We don’t need dating to feel more addictive. We need it to work better.
If you invest in, market, build, or help scale consumer platforms—and that mission resonates—we should talk.
Start a conversation